Roku has been partnered with DoubleVerify, a software platform that optimizes ad performance, for the past two years. Today, the pair of companies released the results of their partnership. The report shows that ads on streaming platforms are hit by “extreme volumes of invalid traffic daily” from bots which results in skewed numbers and wasted […] The post Roku and DoubleVerify Partner to Prevent Bots from Impacting Ad Performance appeared first on Cord Cutters News.
Read the Full Article
This story was originally published on Cord Cutters News.
Read Full Story on cordcuttersnews.com